The search giant on Tuesday confirmed it will test a same-day delivery service for fresh foods later this year. Google will first test the service in the San Francisco Bay Area, as well as one other, to-be-named US city. The service, called Google Express, already delivers packaged foods, but this is the first time the company will deliver fresh foods such as fruits and vegetables. Google will partner with chains including Whole Foods and Costco for the delivery service. The move puts Google in more direct competition with rival Amazon, which has a similar grocery service called AmazonFresh.
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For Google, the expansion is just another example of the search giant’s ambitions to touch every part of our lives from delivering our food to chauffeuring us around in driverless cars. Google has particularly been investing in not just delivery, but also home services recently. Are we ready?